Coca-Cola European Partners (CCEP) recently unveiled its new sustainable packaging strategy. The move set out an ambition for its GB business unit to work with local and national partners to recover all of the company’s packaging so that more is recycled and none ends up as litter. At present, only 70% of the cans and 57%2 of the plastic bottles used each year are recycled. CCEP says that these figures should be higher.
The new strategy is focused on three key areas: continuing to innovate to ensure CCEP’s packaging is as sustainable as possible; investing in consumer communication to promote recycling and encourage behaviour change; and championing reform of the UK recycling system to ensure more packaging is recovered and recycled.
The company says it will continue to work in partnership with others, including the Governments of Great Britain, to improve the current packaging recycling system.