Lantmännen Unibake UK has appointed Harry Peak to the role of senior development chef. The promotion will see him take on the challenge of developing strategic new bakery products to drive the ever-changing and highly competitive bakery market. Peak has been in the food industry for 15 years and brings a wealth of experience to the role. Starting aged 13 as a fishmonger, he is a member of the Craft Guild of Chefs and has most recently been excelling as an NPD technologist for Lantmännen Unibake UK.
Commercial director Martin Jones said: “Harry will be responsible for product and recipe innovation for not only our core portfolio but developing bespoke opportunities and solutions for key customers too. This is a pivotal role that is instrumental in driving profitable growth.”
Peak added: “My vision is that we become leaders in innovation and strong partners to our customers, continuing to create the newest and most exciting concepts for end consumers. Whether working on the next burger craze, heritage baguettes, dessert-inspired Danish or charcoal croissants, I want to bring to life the boldest and bravest ideas!”