Paul’s artisan bakeries across London raised an impressive £13,280 throughout December for The Felix Project campaign, which puts the grand total raised by the chain to nearly £30,000 in just two years. The sum of 50p from over 26,650 loaves of bread sold (400g or larger) was donated to the London-based charity, which will be used to help distribute fresh food to children in 120 of the capital’s most deprived schools.
Continuing its support throughout the year, Paul has promised to donate all unsold bread to The Felix Project. This is as well as making freshly-baked bread pudding and briochettes for the charity’s shelters and three schools, which have found several of their students are, for various reasons, unable to eat breakfast before school.
Paul UK’s CEO Jean-Michel Orieux said: “We’re proud to have seen how many of our customers embraced the campaign and helped us to raise such a significant sum. We will continue our commitment to explore new avenues to help this great charity and worthy cause.”
Daisy Fletcher, development manager for The Felix Project, added: “We are so thrilled to be supported by Paul. The £13,280 raised over Christmas is a terrific amount and we are so grateful.”