A coffee break with...

A coffee break with...

Agineszka Rojewska, who was crowned Coffee Master at the recent London Coffee Festival.

What does your job typically entail?

I used to work as regular barista, then I co-owned my first specialty coffee shop in Poznan in my home of Poland. Now like to call myself an ‘unemployed freelancer’. Basically, I do whatever people need me to do according in the coffee industry – presentation, latte art shows, barista trainings, consultancy for new businesses and so on.

Most of the time, though, I work as a barista trainer. Which is good as it is what I enjoy doing the most.

How did you get into the industry?

Purely by accident, like most of unusual lifestyles. I was looking for a job during a vacation break from my economic studies and I ended up in coffee shop chain at railway station. My first coach was so into coffee that it pulled me in that world.

What’s your favourite part of your working day?

What I love about my job is that I can set up my whole day as I want to… so most of the time I don’t have to get up very early. Also, I don’t have a structured working week; in my case every single day is different. Some days I spend on trainings, others driving from place to place. But still one of the best moments is when I can just have a cup of coffee or tea and don’t rush it but enjoy it. The second is when I drive and can sing in my car and nobody hears it!

And your least favourite?

It has to be cleaning up all the mess after any work I do.

What’s your favourite food and beverage?

Difficult question! When it comes to food, I would say tomato soup. I have loved it since I was a kid, I could eat it every day.

For the beverage, of course one of the favourites is black filter coffee, but I also enjoy simple sparking water through the day. The evening, however, is a totally different story.

And your least favourite?

For the food, beetroot and seafood of any kind. I just can’t handle that. Beverage-wise, beetroot juice and very badly prepared and low quality coffee.

What is the biggest factor currently affecting the OOH industry?

The changing lifestyle, as life in general is becoming faster and faster. We work more, travel more and have less and less time to take care of preparing our everyday meals.
Also, the economy is growing meaning we earn more money and we are able to eat out of home, and that speeds up the economy even more.

What one piece of advice would you offer someone working in the OOH industry?

Have a plan as to how you will guide your life in this business and, above all, be patient.