Greggs recently surprised unsuspecting gourmets by serving up lunch under the guise of an artisan delicatessen at a top London food festival. The high street brand went undercover to showcase its new summer lunch offering to foodies – but with a twist. The menu includes a feta and beetroot dip salad with a roast vegetable grain, an oriental chicken sticky rice salad, and their first ever vegan addition, a Mexican bean wrap.
A video released on YouTube and Facebook shows food fans praising tapas-style dishes served from a hipster deli called ‘Gregory and Gregory’. The viral video captures their stunned reactions as told they’re actually eating from Greggs. The brand installed the pop-up undercover Greggs at Foodies Festival, a three-day event attended by some of the biggest names in the business.
When told he was in fact eating Greggs, one surprised festival-goer said: “You wouldn’t normally find me in a Greggs but I think what they’ve done with these new salads is brilliant. I’ll certainly be popping in there for lunch in future.”
Malcolm Copland, commercial director for Greggs, said: “London is a global gourmet destination from its street food scene to the incredible array of critically acclaimed restaurants, so where better to try out our new lunchtime range? The reaction to the new menu has been fantastic and we’re now rolling it out across the UK.”