As operators who work within one of the most demanding sectors in the world, we know that your spare time is minimal – it takes a lot to pry you from work on any day of the week.
What’s more, with all the competitions, awards and conferences that are active in the market, we wouldn’t blame you for being a little dismissive when it comes to leaving your site to attend external events. That is until something different comes along – something fresh; something bespoke; something that is 100% worthwhile. That something is a new hospitality and foodservice conference called BITES Live, which you and your teams can attend this October.
Evolved from Pub & Bar magazine’s Pub Goers Conference, BITES Live will bring together industry leaders to discuss a number of elements across the UK’s high streets that affect hospitality and foodservice, such as sustainability, investment and expansion. Here, you can read all about the content of the imminent conference and what topics and talks you can learn from on the day.
“We’re so excited to bring BITES Live to the market,” says Tristan O’Hana, editorial director for H2O Publishing. “By curating a speaker line-up of such high quality and experience, attendees at BITES Live will be able to consider a number of creative operational elements from all areas of the foodservice and hospitality industries. What’s happening on the high street is crucial to these markets – BITES Live is here to inform, captivate and inspire forward-thinking operators.”
BITES Live is taking place on Wednesday 10 October at the Royal Garden Hotel in London. To be in the audience and hear from your peers from the casual dining, pubs, bars, hotels, cafés and contract catering sectors, visit biteslive.co.uk for tickets. Readers of Pub & Bar can get 25% off the ticket price by quoting the code BITES25.
BITES Live topics and talks
- Successful customer journeys within branded casual dining
Caroline Jameson, Morar HPI
Caroline Jameson will take you through a typical customer journey across casual dining brands. From first becoming aware of the brand to pre-visit research, arrival and welcome, menu and meal, payment and service – using BrandVue data to understand key metrics from a UK consumer perspective. As part of this, she’ll show clips of the journey in well known branded casual dining venues to highlight what makes them so successful.
- How technology is shaping trends
Russell Danks, Future Factory London
An exciting, fast paced look at how millennials are forcing other industries to change and adapt, and how in particular the millennial divide is driving different views on consumption and experiences. It’s not just the dreaded ‘M’ generation, but also how technology is being a catalyst for change in older generation consumption habits. Danks will look at how the most disruptive generation could prove just a glimpse into Gen Z consumption patterns and what this means for hospitality and foodservice businesses.
- Stop selling food and drinks! The key to experiential hospitality
Seb Lyall, Lollipop
Seb Lyall will be talking about how hospitality is changing and what that means for the definition of ‘going out’. He will explain how the product that people want to consume is not ‘a cocktail’ or ‘food’ anymore – they want to consume an experience and will pay a premium for that experience that they can share with their friends through technology. People have started going out to consume not only food and beverages, but also the content which their ever changing social media feeds need.
- The Green Panel
Emma Hill, CH&Co
Louise Palmer-Masterton, Stem + Glory
Juliane Caillouette-Noble, The Sustainable Restaurant Association
Tackling the most important topics in recent times, these experts will discuss green and sustainable operations within foodservice and hospitality in front of the BITES Live audience. What credentials are guests looking for? How has this part of hospitality has evolved? What does the future hold? The panel will be chaired by Jane Renton, executive editor of H2O Publishing.
- Customer loyalty through data and social media
Julian Ross, Wireless Social
With Wi-Fi now labelled as important for guests as coffee and heating, Julian Ross will discuss how the power of mobile phones and Wi-Fi is controlling the hospitality sector and how operators can harness this. Results include understanding your customers’ behaviour, driving loyalty and issuing real-time communications.
- Progression of the guest experience
Roy Westwood, Forward Associates
The way we eat, shop and socialise is changing. The transactional approach of the last century has been replaced with something much more experiential. Today the emphasis is as much on the surrounding theatre as it is on the main event. Roy Westwood of leading venue strategists Forward Associates takes a closer look at the experiential economy and highlights the opportunities out there for those who actively engage with their customers, rather than simply selling a product.
- Strategies and marketing
Fraser Bradshaw, saintnicks
Fraser Bradshaw has over 25 years’ experience in commercial management and strategic marketing. He was managing director at global advertising agency McCann Erickson for nearly a decade. He is now the founder and CEO of creative agency saintnicks, based in London and Bristol. The agency provides strategic consultancy and creates digital content and integrated marketing campaigns for blue-chip clients, with specialist trend forecasting and analysis into the leisure and hospitality market. Fraser is also a Partner at venture capital firm The Imbiba Partnership.
- The Investment Panel (as seen on BBC’s Million Pound Menu)
Scott Collins, MEATliquor
David Page, Fulham Shore
Chris Miller, White Rabbit Fund
Lydia Forte, Rocco Forte Hotels
Four of the investors who appeared on the BBC’s Million Pound Menu will make up The Investment Panel at BITES Live. The panel will be discussing investment in the current foodservice and hospitality markets, including what they consider a potential investment opportunity and the challenges and rewards of investing in a new business. This is not to be missed. The panel will be chaired by Tristan O’Hana, editorial director of H2O Publishing.
- Building a brand: an exclusive on-stage interview
Tom Barton, Honest Burgers
Honest Burgers is one of the biggest high street success stories in recent times. Co-founder Tom Barton will be sharing the Honest story – from how the burger brand started, to maintaining its credentials across 26 restaurants. He will discuss customer perception, brand identity and coping with the rapid growth of high street delivery companies.
BITES Live takes place on 10th October at the Royal Garden Hotel in Kensington, London. Register for tickets by visiting biteslive.co.uk.