Crussh Fit Food & Juice Bars, which runs 35 outlets across London, has turned its Soho store 100% plant-based for the entire month of January as part of Veganuary. The Soho pop-up now boasts over 70 vegan recipes, with highlights including the high street’s first vegan feta ‘cheese’.
Crussh is aiming to highlight how plant-based food can be simple and delicious, encouraging people to think about their meat intake and consider reducing it in a way that works for them. The vegan store forms part of the brand’s Powered by Plants campaign, an initiative that will see eight new vegan products launch across all Crussh branches.
Helen Harrison, head of marketing for Crussh, said: “We’re really excited to be turning our Soho store vegan for the month of January; it’s something we’ve talked about for a while and it felt like the right time to give it a go. One of the biggest trends we’ve seen this year is the growth in veganism, and we know that moving to a more plant-based diet can have such a positive impact on both the health of individuals and the planet.”