Fairtrade Foundation launches secret salon

Fairtrade Foundation launches secret salon

In order to mark the start of Fairtrade Fortnight, the Fairtrade Foundation is set to unveil the world’s first secret hot chocolate salon, hidden inside an unassuming east London newsagent. Within the magazine racks and behind the snacks, inquisitive chocolate-lovers will be invited to press a secret button that will see the shop floor rotate 180 degrees and transport them to a West-African themed speakeasy-style cafe.

Created to support Fairtrade’s ‘She Deserves’ campaign, Rosine’s Hot Chocolate Salon is named after a real cocoa farmer from Côte d’Ivoire. It aims to tell the true story behind our chocolate bars and why cocoa farmers, like Rosine, deserve a fair living income.
Three hot chocolates created by celebrity chefs Melissa Hemsley, Tess Ward and Tom Hunt will be on the menu. Each creation is named after a real cocoa farmer from West Africa and will be priced at £1.86 – the cost of a day’s living income for a cocoa farmer.

Julia Nicoara, head of brand and marketing for the Fairtrade Foundation, said: “We’re excited to launch the immersive Rosine’s Hot Chocolate Salon, an experience that allows chocolate-lovers to interact with the very people who make their favourite delight possible. This is not just any pop up, visitors are engaged in the lives of the cocoa farmers behind a bar of chocolate and every time you buy a Fairtrade certified product you are making a real difference.”

The outlet will be open from 25th Feb to 3rd March.