Coffee drinkers go big on plants

Coffee drinkers go big on plants

Almost half of coffee drinkers now regularly drink plant-based options out of home, with the figure set to continue rising, according to new research commissioned by Alpro For Professionals. The brand has found that 48% of coffee drinkers are now regularly choosing plant-based options on the go – with taste, health and environment being among the biggest motivations for doing so.

Meanwhile, only one in five of all coffee drinkers report that they have yet to try a plant-based alternative out of home. In fact, plant-based options are becoming so popular that three out of 10 coffee drinkers (28%) revealed that they now choose a plant-based coffee shop option at least once a week, while one in 14 said they opt for plant-based coffees on the go every day.

Across the UK, it is estimated that 21m plant-based coffee drinks are now being served each week, with more than two out of five (44%) of all the coffee drinkers surveyed saying that they will ‘definitely’ or ‘probably’ be planning to drink more plant-based coffee during the coming year.