Lantmännen Unibake’s Americana brand has welcomed Simon Dukes, AKA Burger Lad, to its team of burger experts. The tasting pro has previously teamed up with Americana to reveal new insights and will now play a hands-on role alongside the brand’s in-house team.
Peter Drew, marketing & innovation director for Lantmännen Unibake UK, said: “Having worked with Simon on a consultancy basis for a number of years, giving him a position on our Americana team of burger experts was the next natural next step. Utilising the industry’s most experienced talent will help us continue to deliver the very best gourmet buns in line with consumer demand and the latest market trends.”
Dukes added: “Operators need to do all they can to make their burger offering stand out in a highly competitive market. My partnership with the Americana brand is about helping them do exactly that.”