Hero Brands is bringing a new healthy fast-casual food experience to UK consumers. The disruptive fast-casual brand portfolio recently launched its first flagship Choppaluna store in Bloomsbury, London.
Choppaluna is being billed as a new way to eat and a great-tasting and healthy alternative to classic fast-food. Conceived in Berlin, under the brand name ‘Salaid’, its menu features chopped salads, smoothie bowls and choprolls inspired from destinations across the globe. The innovative experience allows customers to choose from over 60 fresh toppings before watching the brand’s talented team chop their salads and choprolls live in front of their eyes.
Its co-founder and CEO Nikras Agha revealed that the brand already has 12 franchise agreements signed-up, with another 60 in the pipeline. The brand also has ambitions to open in the region of 300 stores over the next decade.
Agha said: “We are bringing a new experience for UK consumers, landing in the healthy-eating space and taking it to the next level through our great-tasting product range. Our ambition is to open our first flagship store in Bloomsbury, London, and then roll-out our expansion in key cities across the UK, including Birmingham, Manchester, Glasgow and Edinburgh.
“The opportunity is truly resonating with the business community, and we are actively developing multi-franchise partnerships as we maintain a focus of identifying and securing prominent new sites across the country.”
Hero Brands is an emerging brand portfolio committed to truly disrupting the fast-casual industry. Its flagship brand is German Doner Kebab.