Muffin Break opened its 65th store in Colchester in August following a succession of openings in Poole and Hastings. The chain is celebrating its 18th birthday in the UK, having opened its first store in Derby in late 2001. It now has over 300 stores worldwide.
Having evolved over the years to meet changing consumer tastes, its offering is now centred around the manifesto ‘Good goes in’. Muffin Break puts a focus on quality ingredients and preparation of its signature muffins, which are baked from scratch by specialist bakers on-site every day, along with its extensive breakfast and lunch menu.
Joshua Nixon, head of estates for Muffin Break, said: “Say ‘bakery’ and people tend to have quite a fixed view of what this means, but at Muffin Break we’re offering something that little bit different. Our collective sites bake around 3,000 sweet and savoury muffins from scratch every day, and these sit alongside our all-day food and drink offering.
“We hope that our opening in the town of Colchester will encourage potential owners to see the success of bakery and explore the benefits of franchising in this rapidly growing market.”