A recent KPMG survey found that two thirds of adults in the UK enjoy ordering takeaways, doing so on average once a week. In terms of frequency, 66% order in as often, or more often, than they did a year ago, while almost half of all respondents view the term ‘takeaway’ positively compared with only 13% who had a negative view.
A total of 43% of those polled across the UK have said that their chosen method for ordering a takeaway is to call the restaurant directly, with only a third saying they would prefer to use an app or website. Those aged 18 to 34 are the only group that would rather use an app or website (50%) than phone direct (32%), and more than three times as many of those in the 55+ bracket choose to phone the restaurant (63%) compared with those who use a delivery platform (17%).
Will Hawkley, global head of leisure and hospitality for KPMG, said: “Takeaway is no longer a dirty word. Over the last five years the leisure industry has witnessed the emergence of a new kind of food delivery service – with delivery platforms giving customers access to a host of outlets in their area via an app or website.
“The variety of options available to customers has grown, providing not only the opportunity to try a new cuisine or brand, but also catering for specific dietary requirements that may have previously prevented them from ordering in, so it is no surprise that takeaways today are viewed in a positive light.”