Eat recently announced that its summer campaign, which was run in partnership with Fit and Fed, an innovative holiday programme led by StreetGames, raised a grand total of £35,193.61, smashing its original target of £25k. The activity, which ran from 19th June until 3rd September, highlighted the importance of providing real food to real people, and the relationship between nutritious food and fitness during the summer.
Eat supported the charity across all channels in store and online to encourage customers to donate. Furthermore, through its charity committee, the company’s employees, from shop to head office, got involved through fundraising and volunteering.
As part of the campaign, four Fit and Fed hero products, including a Wiltshire Ham and Piccalilli Bloomer (from £3.85), were sold at all Eat stores across the UK, with 25p from each sale going to the charity. A number of stores also allowed customers to actively blend their own fresh fruit smoothie using a smoothie bike, all for a £2 donation, with 100% of proceeds donated to Fit and Fed.
Holly Oades, customer director fpr Eat, said: “We are incredibly proud to have raised over £35k for this brilliant cause, completely smashing our target of £25k. The amount we raised will help support projects to serve 5,500 meals to 350 children during the school summer holidays, which is amazing!”