Paul UK, the 37-strong French artisan bakery and patisserie chain, recently appointed Mark Hilton as its new CEO. His previous role was CEO at the Sphera Franchise Group, the holding company operating the franchises for KFC Romania, Italy and Moldova, as well as Pizza Hut and Taco Bell in Romania. He successfully listed the business on the Bucharest stock exchange, doubling the number of stores and introducing new brands (Taco Bell) and new markets (Italy). Prior to that he was COO for Yum! Brands’ franchise business in Europe.
Hilton has worked with Paul previously, both in a non-exec role, supporting its international business, and, as CEO of the group, operating the its franchise in Romania, which he grew to 17 locations. His main focus now will be driving growth of the brand throughout the UK by enhancing product variety, relevance and value. Hilton has indicated that he intends to develop the brand outside of the capital by opening up franchise opportunities, as well as continuing to grow the number of London sites through concepts such as Paul Express.
Hilton said: “I am delighted to join Paul and am committed to taking the business forward with further openings. It is a well-respected brand and I am confident that with my talented team we will be able to develop the core proposition to ensure it remains engaging and relevant. We will be looking to expand within London and throughout the UK, inviting investors to join the Paul family as new franchisees.”