New research has been released showing that four out of every five shoppers in the UK have eaten a meal that wasn’t prepared at home in the last month. The study, conducted by Shoppercentric for its 50th Shopper Trends Report, confirms that millennials and generation z customers are at the heart of the trend and are doing so more often than they were two years ago.
Some 44% of the 25 to 34 age group said they had had food delivered to their home or office in the last month by the likes of Deliveroo, UberEats or Dominos, compared with 33% of the 35 to 44s and just 25% of the 45 to 54s. The trend is growing, with 19% of respondents saying they were having food delivered “way more” than two years ago and 25% “a little more” than two years ago.
When asked if they had bought food to eat on the go in a coffee shop or sandwich shop, 60% of the 18 to 24 year olds and 58% of the 25 to 34s had, compared with 31% of the 55 to 64s and only 27% of the over 65s.
“The research shows us that widening choice, easy accessibility and pricing to cater for all tastes and budgets means that many shoppers relying on food-to-go believe their spending in those outlets will increase,” said Jamie Rayner, managing director of Shoppercentric.