As part of today’s National Fish and Chip celebrations, new research by thortful.com has revealed just how much of a British staple this iconic dish really is. thortful analysed Google trends from the last three years and found that, despite dining out being off the table for the majority of 2020, searches for fish and chips are at an all-time high.
This year, the average monthly searches for the dish are 246,000 compared with 110,000 in 2017. Meanwhile, the search term ‘nearest fish and chips to me’ has enjoyed double the search volume since 2018. The findings also show that following the easing of lockdown Brits have been desperate to get their hands on ‘beer battered fish’ with monthly searches seeing a 300% increase.
Although life has returned to a semblance of normality, it seems not everyone wants to venture out to their local chippie. Instead many prefer to create their own versions with monthly searches for ‘homemade fish and chips’ enjoying a 238% increase.
A spokesperson for thortful said: “It seems that our love affair with fish and chips is stronger than ever. While the country has spent the majority of this year in lockdown, it’s highlighted the little things in life that are important to us and, let’s be honest, you can’t beat a good fish and chips!”