Soho Coffee Co and TRG expand further into travel

Soho Coffee Co and TRG expand further into travel

Marking their entry into the rail market, Soho Coffee Co and The Restaurant Group (TRG) are partnering to open a premium location in Liverpool Street Station. Originally due to open as the UK went into lockdown, this new franchise partnership delivers a Soho format exclusively developed for TRG, designed for rail travellers to offer quick, fresh, handmade food across all day parts.

A strong hot food range is at the core of the offer, building upon the customised hot food range already available across the Soho high street stores. Its team has stayed true to Soho’s vision of ‘Something for everyone’, with travelling foodies enjoying hot sandwich choices from Vegan Meatball Marinara and The Dirty Bird, to Toasted Cheesy Sausage and Onion Melts and The Full Soho Breakfast.

Soho Coffee Co managing director Penny Manuel said: “We are thrilled to be at the start of a new partnership with TRG and opening our first rail Soho. Despite all the challenges 2020 has presented to the hospitality industry, we are pleased to be looking ahead, tackling new marketplaces and retail opportunities.

“We have a highly energetic, opinionated and committed team who are rightly proud of the brand they have created. Constantly innovating and driving forward, their goal is to make Soho a way of life for as many people as possible through offering carefully crafted and original food and drink, delivered with shiny service.”