The Texas-based Which Wich Superior Sandwiches has announced that it is opening two new virtual restaurant locations, in Battersea and Bethnal Green. Its first UK restaurant opened New Oxford Street in February 2018, offering customisable, freshly made-to-order, hot toasted sandwiches and salads using high quality, locally sourced ingredients.
Since the onset of Covid-19, demand in certain areas of London has shifted to delivery and take-out. As a result, Which Wich has adjusted its short-term expansion plans, postponing the launch of two city workforce locations to the opening of two new virtual kitchens for delivery-only instead. With these three restaurant locations, it will now be able to service home and office delivery demand across London, from Fulham in the west, through central London and up to Shoreditch in the east.
UK master franchisee Rami Awada said: “In a challenging time for the London hospitality market, we are delighted to have the proven track record to launch new openings, bringing renewed menu choice to London customers and new jobs for talented team members.”