The creators of multi award-winning street food concept Sugoi JPN have a firm grasp on the future of the industry with the launch of Under One Kitchen, a project that aims to help and support fellow hospitality brands during the global pandemic. By opening multiple dark kitchens across London, Sugoi JPN enables both start-ups and established brands to work alongside each other but as distinct businesses, to maximise their current structure while cutting down on peripheral costs. The brand ambitiously plans to launch 50 dark kitchens across London as part of its franchise expansion initiative, in a bid to establish a more resilient hospitality industry.
In three months, Sugoi JPN has already opened three sites in South Wimbledon, Palmers Green and Tooting Broadway, and it plans to launch its fourth along with sister brand Arepita Sliders on 4th November in the heart of Chelsea, working alongside The Chelsea Lodge. The popular dining, bar and nightclub spot on King’s Road will continue to run its successful in-house Italian restaurant, while also offering a new takeaway and delivery service.
Customers will be able to choose from three different menu concepts: Japanese-Latin fusion street food from Sugoi JPN, authentic Italian cuisine from The Chelsea Lodge and Venezuelan-inspired fill-it-yourself arepas from Arepita Sliders. The Chelsea Lodge will also be accepting walk-ins for those who wish to enjoy their takeaway but in the comfort of the restaurant.