Reinventing indulgence in pastries

Now more than ever, consumers crave delicious pastries that offer exciting textures, flavours and formats – and health benefits are the cherry on the top. This may seem like a pastry paradox but with the right ingredients, pâtissiers can meet growing demand for food that tastes good and does good.

Pastry perfection with Puratos

When it comes to laminated dough, pâtissiers have ample opportunity to reinvent indulgence, from dough inclusions to fillings. With its years of innovation and expertise, Puratos can help pâtissiers rise to the challenge of producing pastry that not only excites and delights but also taps into top consumer trends.

Redefine indulgence

Demand is growing for responsibly sourced products that are better for people and the planet. Thanks to the latest innovations, you can create more sustainable, plant-based pastries, without compromising on that all-important indulgent factor.

Puratos solution: Mimetic
Fully indulgent and additive-free, this plant-based butter alternative offers great melting texture and an improved nutritional profile. Better still, it is a more cost-efficient and sustainable option. Life-cycle analysis has determined that Mimetic has an environmental impact three times lower than dairy butter. In fact, making the switch to Mimetic could cut one tonne of CO2 emissions for every tonne of croissants produced – the equivalent of planting 50 trees.

Reimagine taste and texture

Conscious consumerism is now a top driver of purchases – but taste and texture still reign supreme. Combining health benefits with tantalising taste can help pâtissiers stay ahead of the competition.

Puratos solution: Sourdough and softgrains

Add healthier, tastier pastries into your portfolio with ease. If you are looking for sweet and buttery flavour notes, without increasing fat or sugar content, sourdough can be the answer; while sprouted grains and softgrains can help naturally enhance flavour and texture.

Rethink appearance

It’s no secret that food is a multi-sensory experience. According to Taste Tomorrow, half of British consumers agree that food that looks good, tastes good too. With social media’s influence continuing to grow, food needs to be aesthetically pleasing to grab attention.

Puratos solution: Sunset Glaze 

Cater for plant-based diets while boosting visual appeal with this ready-to-use egg wash alternative. The clean-label solution brings consistent golden shine and colour and goes further than egg wash, glazing up to 10 per cent more baked goods. 

Puratos solution: Topfil

A range of delicious fruit fillings, Topfil is packed with up to 90% fruit pieces and is the perfect solution for consumers looking for more fruit. Full of only the choicest fruit, Topfil gives colour, crunch, as well as a sublimely juicy taste. Topfil is ready-to-use and meets the most demanding requirements of professionals by being both bake and freeze stable.

Reconnect with storytelling

Our Taste Tomorrow research has found that consumers want to know the story behind the foods they eat, from sustainable sourcing and heritage to clean-label and reduced-sugar claims.

Puratos solution: Utterly Fruity

Cleaner-label ingredients bursting with real-fruit flavour, including British-grown Bramley apple, these real fruit and vegetable pieces are locally sourced from Puratos’s partner: family-run fruit grower Fourayes. These inclusions a great way to create pastries packed with ‘power ingredients’, with a strong heritage story to tell.

For more inspirational ideas, visit puratos.co.uk/en