Middleton invests further £1.3m in SushiDog
The £1.3m investment will help to accelerate the next phase of growth.
Middleton Enterprises has announced its third round of funding into SushiDog, the popular quick-service restaurant chain renowned for its freshly made sushi rolls, poké bowls and salads. The £1.3m investment will help to accelerate the next phase of growth as SushiDog aims to increase its rate of openings, with a view to expanding the chain to 40 sites over the next five years.
The £1.3m figure cements a relationship that began when Middleton Enterprises led a funding round of £612,000 in 2023, followed by a direct £800,000 investment in 2024. Middleton Enterprises has helped to finance the opening of new sites in central London, including SushiDog’s tenth, and largest store, in Warren Street that opened in April. There are now plans to expand nationwide.
‘Proven rollout model’
James Middleton, investment manager for Middleton Enterprises, said: “This is our third investment into SushiDog. We made the decision to invest in the business again because it has a proven rollout model, based on predictable, repeatable growth.”
SushiDog’s co-founder, Greg Ilsen, added: “Middleton Enterprises provided the stability and finance we needed to scale quickly, to the extent that we are on track to generate over £8m this financial year and now employ around 130 people. We’re in a good position and the latest round of funding will help us speed up our rate of growth.”
You may also be interested in…
