Chicken shops win over younger consumers
IGD’s new Away From Home service forecasts long term volume growth for quick-service restaurants (QSR) as group operators drive the market
Chicken shops and bakeries are helping to drive QSR growth in the near-term, with younger consumers flocking to the chicken-style concepts.
Meanwhile, both artisan and budget options are helping to drive bakery.
According to the latest insights from IGD’s new Away From Home (AFH) service, cost pressures are forcing independent takeaways to close, paving the way for more resilient group operators - especially those that have invested in technology to reduce labour needs.
Independents that effectively communicate their unique offerings and engage with changing consumer trends will likely perform better against a tough backdrop.
IGD also outlined opportunities and operators should consider further driving loyalty schemes and other incentives such as meal deals to deliver value.
At the same time, suppliers should collaborate with customers to identify key trends and supply niche or unique ingredients.
The IGD forecast projects a CAGR of 4.8% from 2025 to 2030 to reach £123.3bn, driven primarily by inflation and steady population growth. However, in real terms, market value is not expected to recover to pre-pandemic levels within the forecast period, highlighting the continued economic pressures facing both consumers and operators.
To find out more visit IGD.com
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