HONI POKE ACQUIRES ISLAND POKE

Honi Poke has announced its acquisition of Island Poke.

The deal adds 18 Island Poke sites to Honi Poke’s portfolio – nine in London and nine in France – significantly expanding its geographic footprint.

Honi Poke currently operates 24 UK sites and three in Cyprus, bringing the new combined total to 45 sites across the UK and Europe.

Founded in 2017, Honi Poke was born from a passion for fresh, authentic food that nourishes the body and respects the planet. Motivated by the poke craze sweeping the US, it began in London’s thriving street food scene before evolving into a multi-site operation. The brand has developed a bold, flavour-forward menu rooted in sustainability. 

Island Poke is known for its 'Fresh Pacific Flavours' and vibrant island-inspired interiors, has carved out a distinctive identity within the poke space since it opened its first restaurant in London's Soho in November 2016. The brand has a strong following and focuses on customisable bowls, premium ingredients and efficient service.

'Landmark moment'

Volodymyr Martynov, founder of Honi Poke, said: “This is a landmark moment for Honi Poke. Island Poke has played a huge role in popularising poke across the UK and Europe, and we’re incredibly proud to bring our two brands together.

“Honi Poke has experienced phenomenal growth over the past few years, opening nine new sites last year alone, and with this acquisition we’re projecting annualised revenue of over £20 million in the UK alone. Our ambition is clear: to reach 50 sites within the next year.”

The integration of Island Poke sites into the Honi Poke network will begin immediately, with Honi Poke continuing to operate them under the Island Poke brand.

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