THE BAR ESSENTIAL– SERVE UP SUCCESS WITH R. WHITE’S

With soft drinks sales across the on-trade worth £7.6bn[1] during 2024, stocking a range of soft drinks to suit all customers and occasions can help hospitality operators drive sales. Here are three tips on how to make the most of the category's popularity with our R. White’s lemonade brand… 

R. White’s holds the top spot as the UK’s number one draught lemonade within total licensed[2]. By adding the popular household name to your line-up, you’re set to drive spend by meeting consumer demand and tapping into brand loyalty.

Lemonade is one of the most versatile soft drinks on the market – loved by customers on its own, as a mixer, or as a base for modern twists. Therefore, why not feature R. White’s in your menu’s spritzes, shandies, or low and no-alcohol cocktails?

Take our Wandering Path recipe, a sparkling elderflower gin spritz: simply add 40ml London Dry Gin, 20ml Mathieu Teisseire Elderflower and 20ml lemon juice into a glass, before adding ice, topping up with R. White’s Lemonade, stirring well and garnishing with a raspberry.

Head to the Mix with Carlsberg Britvic platform for more R. White’s recipe inspiration.

With 46% of people in the UK moderating their alcohol intake[3], the demand for premium soft drinks in on the rise. R. White’s is well-positioned to meet this shift, offering that elevated, flavour-filled experience.

Serve in branded glassware, over ice and with garnish to elevate the moment - giving guests the premium feel they’re looking for without the alcohol.

You’ve got the insights, now it’s time to put them into practice. Head over to Carlsberg Britvic’s Sensational Drinks platform and order your free R. White’s point of sale materials. T&Cs apply*.