Dubai’s Burger Brand GOAT Takes on London
The cult brand has opened its first international location in Knightsbridge
Dubai’s most talked-about burger brand is taking a bite out of London.
GOAT – short for “Greatest of All Time” – has officially opened its first international location in Knightsbridge.
Founded by restaurateurs Sultan Kayed, Maryam Alobeidli, and Shehab AlHarmoodi, GOAT has become a cult favourite across the UAE, known for redefining casual dining with premium ingredients, creative storytelling, and bold, unapologetic flavours.
Its Knightsbridge opening marks a major milestone in the brand’s mission to evolve from a homegrown concept into an Emirati global success story.
The menu
Each burger is crafted using premium Japanese Wagyu beef, layered with creative toppings, and served in brioche buns.
The menu features cult favourites such as the Arigato Burger with umami-driven flavours and the 90s Classic Double Cheeseburger for a hit of nostalgia.
For chicken lovers, the fiery Nashville Chicken Sando brings fried chicken with molten American cheese fondue, while the KFC – Korean Fried Chicken pairs crunchy chicken with coleslaw, pickles, and a Mongolian sweet sauce.
“GOAT is all about experience and quality of service,” says co-founder Sultan Kayed.
“We see everyone as family and want them to join us for great food. I dreamed of creating a casual dine-in place where different cultures come together in the form of flavours – and I love seeing that dream come true every day. Opening in London is an especially proud moment for me. It’s a city that has always felt like a second home, a place that celebrates diversity and creativity in the same way we do at GOAT. To see a homegrown Emirati brand take its next step on an international stage, in one of the world’s most iconic food capitals, is truly a dream realised.”
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