Leon to retire Roast Rewards scheme
As a part of his return to Leon, John Vincent, is set to retire Roast Rewards at the end of 2025
LEON co-founder, John Vincent, has announced the retirement of LEON’s coffee subscription, Roast Rewards, from the end of 2025.
To restore the standards it aspires to, LEON will be letting go of processes that make daily operations more difficult for its teams, which have in turn affected the big warm welcome it was once famous for.
Removal of Roast Rewards is part of Vincent’s 108 initiative, “to bring harmony back to everything we do”. The number 108 symbolises balance and wholeness, which is what LEON is striving for: harmony in its food, its teams, and the planet.
Key to this journey is re-investing in barista talent, with a renewed focus on training. To serve the best-tasting, most thoughtfully made coffee on the high street, John will be re-instating his famous barista Wing Tsun training, an ancient martial arts course he rolled out across the business, which demonstrated faster and less stressful coffee preparation (cutting 30 seconds off the time to make six perfect coffees) while lowering heart rates.
LEON will also reinvest in coffee innovation, winning back its reputation as a pioneer of the high street, with high-profile launches scheduled for 2026, including functional coffees.
LEON believes in doing good with every brew, which is why all its beans are still triple certified: organic, Fairtrade, and rainforest-friendly.
As a thank you for all their support, all current Roast Rewards subscribers will receive a gift of LEON Club loyalty points when the subscription comes to an end.
'Pioneers on the high street'
Founder John Vincent further commented, “I want to bring LEON back to its original purpose and remove all the parts that don’t feel like LEON anymore. For me, that means getting back to serving food and coffee that's good for you, good for our teams, and good for the planet. Coffee is a big part of that, but the subscription has driven a level of volume our teams are struggling to keep up with. It's affected their day-to-day, and it's affected your experience too. We will return to the famous LEON welcome, the shorter waits, and the feeling that we have time for you.
"Ending Roast Rewards allows us to put our attention where it needs to be - which is putting quality back at the heart of the business and becoming pioneers on the high street again.”
LEON’s Roast Rewards will end on the 31 December 2025.
You may also be interested in…
