MAGAZINE

Spring is often associated with new beginnings – so there’s no better time for me to take the reins of OOH magazine and welcome you into the new season.

While the spring budget has brought little relief to the hospitality industry, we can only hope that the start of the new financial year in April will bring some extra coins into consumers’ pockets. Alongside that, the warmer weather and upcoming bank holidays should make the skies look a little less grey for operators (despite the UK being ranked as the second-most miserable country across the globe according to the Global Mind Project). Although there will always be doom and gloom, 2024 is looking bright for industry events. I hope to see many of you at HRC at the end of March and at future events throughout the year as I venture into the out of home arena.

In my OOH debut, I’ve stuck to the status quo — for now. This issue covers a wide range of topics to keep you interested as you turn the pages, from the 2024 National Burger Awards to an interview with Mercato Metropolitano founder Andrea Rasca, and a sneak peek into the annual London Coffee Festival.

Tamsyn Halm
Editor