ADD SOME FIZZ TO YOUR SOFT DRINKS SALES
Promoted Content - Sep 17, 2024
Food and drink sales in foodservice have grown by 6% in 2023[1] and show no signs of slowing down this year. There are always ways to build on this success, with a few simple top tips that could add that extra fizz to soft drink sales.
In fact, we know that food and drink combinations are more important than ever with people looking for tasty options at meal or snack times.
With 7UP, the number one lemon and lime brand[2] in the category, you can provide a refreshing alternative for consumers that pairs perfectly with food at different times of the day. So, how can you make the most of these opportunities?
- To encourage trade-up, pair 7UP and other carbonated soft drink options with food items such as BBQ meats, wings and burgers, which pair well together and cut through some of the flavours with their ability to provide light refreshment. Sign-post this on your menu, with 7UP as a suggested drink of choice, and highlight deals when purchased together.
- Allow customers to have a choice with ‘mix and match’ deals, include various main meals, snacks and soft drinks for them to choose from in line with their preferences, and offer it at a set price to help drive value. By doing so, you can capitalise on those different snacking moments throughout the day, rather than solely the lunchtime rush.
- Consider a loyalty scheme – adding a loyalty card solution will encourage repeat custom and visits, give away a free lunch meal and soft drink following a set number of visits and purchases in outlet. With such a vast array of foodservice options available to consumers, delivering a positive experience while motivating their return visit can drive sales and footfall in a highly competitive environment.
Visit Sensational Drinks for more information on POS, advice and insights
