Jason's Sourdough launches new premium grab-and-go range
Jason’s Sourdough announces its expansion into the dynamic food-to-go category with the launch of a new range of premium toasties and hot rolls
Building on its success in the bread category, Jason’s Sourdough is taking its iconic bread to new heights by creating a delicious and convenient option for food-to-go consumers.
The new toasties and hot rolls range reflect Jason’s Sourdough’s dedication to craftsmanship and quality, bringing a premium option to consumers who seek both flavour and convenience.
These toasties and hot rolls deliver a perfect balance of flavour and crunch, providing a premium experience for both on-the-go and at-home customers.
In a strategic partnership with Around Noon, a leading manufacturer and distributor in the food-to-go market, Jason’s Sourdough will launch and distribute this range across foodservice, travel and retail sectors. Around Noon shares Jason’s values and vision for delivering premium, high-quality products, and both brands have experienced significant growth in recent years, making this collaboration a natural fit.
The new menu
Jason’s Sourdough TOASTIE: coming in four full-on delicious flavours, these new toasties are set to be a belter of a melter. The flavours include: Ham Hock & Mature Cornish Cheddar; Nduja & Mature Cornish Cheddar; Kimchi & Mature Cornish Cheddar; and Three Cheese and Onion.
Jason’s Every Day HOT ROLLS: coming in three nostalgic comfort food flavours, packed full of slow cooked meats. The flavours include: Thick Cut Bacon with Posh Tomato Ketchup; Roast Chicken with Sage & Onion Stuffing; and Hog Roast with Sage & Onion Stuffing and Chunky Apple Sauce.
“Our sourdough’s unique texture and flavour make it the ideal bread for toasties, and this new range is a fantastic way to bring Jason’s signature quality range to the food-to-go category,” said Jason Geary, master baker at Jason’s Sourdough.
“Whether served hot-to-go or chilled and heated later at home, these products are crafted to meet the needs of today’s busy consumers while maintaining our high standards of taste and authenticity," he adds.
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