Creams partners with Crisis over Christmas

Creams Café, the 90-strong dessert café brand, partnered with Crisis, the UK national charity for homeless people, over Christmas. Pledging an initial £16,000 worth of donations to the charity, Creams joined Crisis in its fight to end homelessness, helping to bring shelter to many over the Christmas period and protect them from the cold weather and ongoing pandemic. Beyond this, the donations will help fund Crisis’s year-round services, which support people to leave homelessness behind for good through coaching, employment advice and help with accommodation.

Alongside a £10,000 cash donation, Creams delivered approximately £6,000 worth of desserts and treats to Crisis to distribute to people who are homeless and staying in the hotels the charity booked out for a two-week period over Christmas. The funds donated by Creams were used to help provide those facing homelessness with a safe place to sleep at Christmas, as well as essential food, support and ongoing training.

Adam Mani, CEO of Creams Café, said: “We’re really excited to have partnered with Crisis. The work that they do is incredible and we really value the holistic approach they take to tackling homelessness, by working with individuals on a long-term solution rather than a quick fix. We’re looking forward to a lasting partnership, supporting Crisis in their ongoing efforts and hopefully providing a touch of escapism through our delicious desserts, for those in need of it most.”

Richard Lee, director of fundraising for Crisis, added: “It’s fantastic to have the generous support of Creams to help our work at Christmas and into next year. Their desserts provided a tasty treat for our guests across London during the festive period, and the funding will help us support many more people to leave homelessness behind for good and find a safe place to call home.”