Creams expands franchise operation
Creams is seeking franchise partners to further roll-out its brand nationwide by working with franchise partners. The 91-strong dessert café brand, with its own gelato factory and production site, provides franchisees with a national supply chain, economies of scale and a choice of three distinct store models. They are Creams Restaurant (1,400 sqft+), for high street and retail park locations; Kiosk (800sqft+), smaller cafés in high footfall areas; and Pop-Up (500sqft+), service stations, transport hubs and shopping centres.
All partners will be fully assisted throughout the entire set-up process, from build, fixtures, fittings and equipment through to training courses and help with recruitment. Franchisees are also designated an area support manager.
Adam Mani, Creams co-founder, said: “While we continue to grow the brand in London and the south ourselves and with our franchise partners, we have identified numerous national opportunities in the Midlands, the north and Scotland. We are looking for like-minded, experienced investors and multi-site operators who are just as passionate about desserts and innovation as we are.”