Hero Brands appoints new recruitment head

Hero Brands recently appointed Jon Cullen as chief development and recruitment officer to spearhead the growth of its exciting brand portfolio. He has been promoted to the role from his position as group franchise recruitment and development director for German Doner Kebab.

Cullen’s promotion follows the appointment of Christian Bradford and Steve Turner as international development directors for Hero Brands’ F&B division. The company says it is focused on building the food brands of the future by assembling a leadership team assembled from the world’s leading global food and beverage businesses.

“I am excited to be moving into this role to drive the growth of our brand portfolio,” said Cullen. “We have a family of game-changing brands that are responding to the needs of the modern consumer and I’m looking forward to working with our team to drive global growth.”

Imran Sayeed, group CEO of Hero Brands, added: “Jon has been a key figure in establishing German Doner Kebab as the fast-casual brand of the future. His experience has been invaluable in developing our partnership strategy, and we are excited for him to move into this new role that will lead the growth of our portfolio.”

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