All bottles of YAZOO, the UK’s number one traditional flavoured milk[1] brand, are now 100% rPET across the core range. This is a significant step towards YAZOO’s goal of making all its packaging recyclable or reusable by 2025. 

Looking ahead, all on-the-go YAZOO bottles will feature a tethered cap to help reduce littering, and the sleeve removal mechanic will be updated to support ease of recyclability. 

All the cocoa used in YAZOO’s Original Chocolate and limited-edition Choc Caramel flavours is now also certified by Rainforest Alliance, the world’s largest cocoa certification programme. 

Maren Fuhrich, Brand Manager at YAZOO, said: “Insight from our recent FrieslandCampina Ingredients Report shows that 65% of the population believes that food and nutrition brands need to do more to protect the planet. Becoming a more circular company is of paramount importance to us, so ensuring packaging of our popular on-the-go product YAZOO is made from reused materials and can be easily recycled is a top priority. 

“Sustainability is not only about the environmental impact, but the health and wellbeing of our colleagues and consumers. Our sugar reduction programme has removed 480 tonnes of sugar per year since 2008 and means that 100% of YAZOO products are now HFSS-compliant.”

[1] Taken from Frieslandcampina Ingredients Report, FrieslandCampina Ingredients report highlights adult nutrition trends for 2022 (foodnavigator.com)