SSP debuts new Soul + Grain concept

SSP has added a new fresh-to-go concept to its portfolio with the opening of Soul + Grain at London’s Victoria station. The concept offers a selection of indulgent classics, as well as a variety of vegan, vegetarian and nutritionally balanced options.

The range of healthy-option products are displayed with nutritional information, highlighting low fat, high protein, a source of fibre and so on. SSP says that this will allow customers can make more informed choices.

In addition, the caterer has partnered with the UK-based Extract Coffee Roasters. The company was recently named Best All-Round Speciality Coffee Roaster at the UK Coffee Awards 2022.

Richard Lewis, CEO of SSP UK and Ireland, said: “We are incredibly proud to be launching Soul + Grain to the UK travel market. In response to the demand for balanced menu choices, the brand is focused on giving our customers a premium, nutritionally balanced menu alongside fantastic artisan coffee.”

The Victoria store is intended to be the first of a number and preparations are underway to open more Soul + Grain outlets at other UK stations and airports.

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