New marketing officer for Patisserie Valerie

Patisserie Valerie, and its sister coffee and baking brand Bakers and Baristas, have appointed Martin Burke as group chief marketing officer. He will oversee the marketing for the former’s 29 stores and the latter’s 64 sites across the UK and Ireland, as well as Patisserie Valerie’s eCommerce platform. 

Burke joins with over 15 years of global marketing experience across hospitality and foodservice. This includes 10 years at Bettys and Taylors of Harrogate, where he held the position of marketing and e-commerce director. Prior to that, he was head of innovation marketing for its best-selling tea brand, Yorkshire Tea.

James Fleming, group chief executive officer of Patisserie Valerie and Bakers and Baristas, said: “We are delighted to have Martin on board. His impressive marketing track record, expertise in eCommerce and passion for the industry means he is perfectly placed to drive the two brands forward and we look forward to seeing where this leads us.”

Burke added: “It’s an exciting time to be joining two well-loved nationwide bakery brands. I’m looking forward to seeing how we can move in new and exciting directions; not just with our c100 stores, but across our eCommerce channel to deliver innovative and delicious hand-crafted products to our customers nationwide.”

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