Badiani continues expansion

Badiani has announced its continued growth in the UK with the opening of a new flagship shop at Westfield London in White City, as well as a shop on Windsor’s high street.  

Set to be serving its award-winning range of gelato, desserts and pastries from 31st July, Badiani White City will become its 14th shop in the UK. Preceding it by five days, Badiani Windsor, meanwhile, will take inspiration from Windsor’s historic royal roots. 

"We are thrilled to bring the Badiani experience to Westfield London and to the historic town of Windsor,” said Massimo Franchi, Badiani’s chief executive officer. “Both openings mark a significant step in our expansion throughout the UK.” 

Having first arrived in London in 2015, Badiani has been stepping up expansion efforts both in and outside of the capital, with new summer openings recently announced for Brighton and Lakeside.  

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