Boxpark enjoys record sales in December

Boxpark has reported that December 2023 was a record month, with like-for-like sales ahead by 22%. This beat revenue made during its World Cup football screenings over the same period last year.

Its sales were bolstered by corporate bookings for Christmas and a packed programme of festive entertainment as part of an extensive campaign. Boxpark venues saw a month-long flurry of festive parties, family days out, post-work drinks and sold-out music events, boosting revenue growth across the month.

The group saw a significant 108% increase in corporate bookings for Christmas compared to the previous year, generating sales of over half a million. Marketing tactics such as gifting drops and Santa sleigh pop-ups to local businesses, as well as good-value party packages including high-production events, helped to drive corporate sales. 

In addition, Boxpark venues were sold out for New Year’s Eve with large-scale music events and parties. Throughout December, each venue hosted its new large-format, interactive Big Friday events including cultural- and music-led entertainment from tribute bands, vocalists, bingo and hip-hop karaoke. 

Simon Champion, chief executive officer of Boxpark, said: “As we prepare to launch our next iteration of Boxpark in Liverpool, we are delighted to see such positive results over Christmas. In the current economic climate, you have to work a lot harder to draw people in and give compelling reasons to spend their cash at your venue.

“I can say that our teams worked tirelessly to create clever incentives, unrivalled events and deliver a fantastic experience for guests during the festive period. This leaves us feeling optimistic about trading over the next few months as we continue to evolve our offer."

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