Wimpy celebrates 70 years

To mark the anniversary on Wednesday 1st May, Wimpy will launch an exclusive and carefully-curated Legends Menu, taking a selection of fan favourites and recreating them with a modern twist.

Each month through to December will see a new Legends dish unveiled, inviting customers to take their very own trip down memory lane.

The legends menu

First out of the blocks will be the Corner House Coffee Shake – paying homage to its coffee house roots.

Alongside the Corner House Coffee Shake will be a variety of throwback dishes, including new takes on Wimpy’s original pure beef hamburger and chips, its hearty grills and the brand’s much-loved ice cream desserts.

While each item from the Legends Menu will be accompanied by its very own ‘dish story’, the anniversary will also be supported by a social media campaign.

Speaking on the anniversary 

Wimpy general manager, Chris Woolfenden, says: “We are absolutely thrilled and delighted to be celebrating our 70th anniversary and also incredibly proud of our place on the British high street.

“We know Wimpy holds special memories in the hearts of our customers, many of whom began visiting when they were children, and now bring their own children and grandchildren to enjoy our great-tasting food. We can’t wait to welcome them all through our doors as we celebrate being the ‘home of the hamburger’.”

With 63 Wimpys across England and Scotland – from Fraserburgh in the north to Swanage in the south – the much-loved heritage brand has evolved with the times, embracing new ingredients and trends, while maintaining its commitment to quality, flavour and personal service with a smile.

Paying tribute to franchises, he added: “Our franchisees do an amazing job, often supporting local charities and groups, and very much providing a home-from-home where customers know they will be greeted by a friendly face and can enjoy sitting at a table while their food is cooked to order."

“As we look to the future, we are always keen to engage with new franchisees who want to join our very Wimpy special family and be part of our continuing success story.”

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