Wingstop UK sees 21.6% growth in Q1 2024

UK average unit volumes now exceed £2m

Focusing on a robust start to the fiscal year, first quarter results show a significant rise of 21.6% in like-for-like sales for Wingstop UK.

The successful start is attributed to primarily an increase in transactions, as the brand follows a 14% growth rate

Michael Skipworth, president and chief executive of Wingstop, has said that average unit volumes (AUV) for its business in the UK are now exceeding $2.5m (£2m).

A wing-ing success

Speaking on the brand’s current 44-strong UK business, he said: “Our vision is to scale Wingstop into a global brand and we believe our international business is supercharged for growth. Like-for-like sales trends resemble that of the US business, double-digit growth stacked on top of double-digit growth in the prior year and primarily driven by transactions. In the UK, AUVs now exceed $2.5m, leading our UK brand partner to accelerate growth and expand to more than 40 units.

"Our newest markets, Canada, Puerto Rico and Korea, are executing that UK playbook and achieving record sales weeks. We believe our new markets are scaling awareness on a curve that draws parallel to the success we are experiencing in the UK.”

Last May, Skipworth said that the UK market served as a playbook for future market launches for the brand and “continues to expand average unit volumes past $2m (£1.59m), while unit economics are at levels comparable with our domestic business”.

Last month, Wingstop UK strengthened its footprint in London by opening its new site on Clapham high street.

Wingstop UK is on track to open 15 sites this year, including further restaurants in London – and its largest site yet, at Westfield Stratford City. 

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