Deliveroo experiences Taylor Swift-induced surge
Deliveroo has seen a surge in orders in the hours following Taylor Swift’s recent UK concerts, as hungry fans enjoy a late night post-concert takeaway.
Deliveroo analysed order data from the nights of the Taylor Swift concerts in Edinburgh (7th, 8th and 9th June) and Liverpool (13th, 14th and 15th June) and found that Deliveroo orders in these cities, on average, were up over 50% in the 3 hours immediately following the concert vs comparable evenings over previous weeks.
In both cities orders began picking up at around 22:45 as fans began to leave the concert, before peaking at around midnight once fans were at home, and running through to as late as 01:45 the next morning.
Popular post concert orders include burgers, pasta, kebabs, thai and taocs from both national chains and local favourites.
Deliveroo is preparing for the future tour dates by letting restaurants who are seeing the biggest order volumes know that there may be a spike in orders, and making sure there are enough riders available to deliver.
Rob Harris, VP of Global Restaurants at Deliveroo said: "Our data reveals a surge in Deliveroo orders immediately after Taylor Swift’s recent performances in the UK as fans opt for a post concert feast. These are numbers we expect from peak lunchtime but instead we are seeing these volumes at midnight. With more concerts planned for the UK and Ireland in the weeks ahead Deliveroo is prepared for an increase in orders and fans can keep celebrating after the final encore.”
Swift is set to bring in an estimated £1 billion boost to the UK economy, with the mayor of London stating that her record-breaking eight shows will boost the capital's economy by £300 million.
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