Entries open for the Grounds of Innovation Competition

In the second year of BRITA Professional’s competition, coffee shops could win a prize bundle worth £1,000 and industry-wide recognition

To celebrate the creativity and commitment to providing consumers with unparalleled experiences, BRITA Professional, the leading expert in water filtration and provider of the best water for the best cup of coffee for over 50 years, is launching its Grounds of Innovation 2024 competition for a second year.

Calling all coffee connoisseurs and caffeine aficionados across the UK—this is your moment to shine. BRITA is on the hunt for the most inventive, game-changing coffee shops that are redefining the coffee scene. Think you've got what it takes? Nominations are open until 20th  July, so don’t miss out on your chance to be crowned the crème de la crème of coffee creativity!

This year’s competition promises to be bigger and better than ever and will be judged by a distinguished panel of industry experts, including luminaries such as Alex Dalton, Founder at Rascal Coffee, Howey Gill, Head of Coffee at Grind, James and Laura, Directors of Wogan Coffee, and award-winning barista Ben Lewis.

Samantha Scoles, qualified water sommelier and Sales Director at BRITA Professional said:

“As thriving hubs in our communities, coffee shops play a vital role in shaping our collective experiences and bringing joy to the public. At BRITA, we’re proud to play a role in supporting them by protecting their coffee machines, allowing them to provide optimum water in their great tasting coffee day in and day out through our market leading filtration technology.”

The top ranked coffee shop, as chosen by the panel of expert judges, will receive the winner’s VIP bundle which includes:

  • An engaging latte art class from award-winning Barista Benji – a master barista who has worked with the likes of Netflix and Millie Bobby Brown’s incredible franchise, Florence by Mills Coffee
  • A delicious bundle from sustainable coffee brand Grind
  • An exclusive coffee tasting experience by Guatemalan roastery, Rascal Coffee
  • A BRITA Glass Jug with a year’s supply of filters, ensuring your water is always as pure and refreshing as your creativity!

The top three ranked coffee shops will win a PURITY C iQ filter, BRITA’s latest intelligent filter system designed for cafés to help deliver consistently great tasting coffee.

 But that’s not all! Every coffee shop on the top 10 list will receive a Grounds of Innovation Winner’s Plaque to proudly display in store and enjoy guaranteed exposure in BRITA’s marketing and press activity.

Click here to enter the Grounds of Innovation 2024 Awards today.