Wafflemeister and Clermont Hotel Group team up to launch new store in Piccadilly

Wafflemeister was recently ranked number 31 among The Sunday Times 100, the prestigious annual ranking of Britain’s fastest-growing private companies

Wafflemeister has announced the launch of a new high-street store in conjunction with new franchisee the Clermont Hotel Group.

Nestled between Piccadilly and Leicester Square (31 Coventry Street, London, W1D 6AS), the store is offering customers the famous Wafflemeister signature range of freshly baked Liége waffles. These include the Dream Team (a freshly baked Wafflemeister Waffle topped with a scoop of gelato and drizzled with Belgian chocolate) as well as Cookies & Cream (a fresh baked Wafflemeister Waffle topped with a layer of fresh cream, oreo cookies, drizzled in Belgian chocolate).

Wafflemeister will also serve its range of delicious gelato alongside thick shakes, and ground to order coffee. 

The store, becoming Wafflemeister’s 26th high-street location, is part of the company’s continued focus on growing its presence across leisure and high street locations, as well as retail supermarkets, vending and wholesalers, supporting a range of sectors, such as restaurants, cafes, travel and leisure.  

Buzzing site

Rikos Leong-Son, CEO, Wafflemeister, said: “We are absolutely delighted to be working with the Clermont Hotel Group on launching the next Wafflemeister.

"We also cannot be more excited about this site, we could not have asked for a better location between Piccadilly and Leicester Square. It is absolutely buzzing all year round and we cannot wait to introduce our wonderful waffles with all the locals and visitors and being apart of this great area”.  


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