The cola opportunity: are you leveraging the 3.2bn opportunity with Pepsi?

The soft drinks category has generated £7.6bn in value sales in the out of home market this year[1], with cola an important segment driving growth and worth 3.2bn[2]. Tapping into the cola opportunity with leading brands such as Pepsi will help operators maximise their soft drinks sales success in-outlet.

Here are Britvic’s top tips for achieving cola excellence with Pepsi:

  1. Keep the core alive—Stocking core cola SKUs in key 330ml can and 500ml bottles, alongside other variants, is key to providing a cola drink for everyone. Whether consumers are looking for a classic Pepsi, Pepsi Diet, Pepsi MAX® or something new, such as the limited-edition Pepsi Electric, this consistency will leave them confident that you will always stock their desired soft drink.
  1. Cater to the cost-conscious shopper – Incorporating a classic, popular cola option such as Pepsi Regular into meal deals allows operators to encourage diners to buy more items per visit and increase average spend, while helping customers feel like they are getting value for money.
  1. Take your cola to the next level—For those dining in, elevate your cola serves with branded Pepsi glassware, ice, and garnishes to ensure the consumer experience of going out for a drink feels amplified compared to what they can create at home.

There’s no time like the present. Refreshingly priced vs the leading full sugar cola[3], including a lower average wholesale price and higher POR based on RRP in Booker and Bestway[4]*, click below to stock up on Pepsi Regular and drive your soft drinks sales success.

Click for more information:

https://sensationaldrinks.com/campaigns/pepsi-regular-has-new-barcodes/?utm_source=ooh&utm_medium=trade_m_link&utm_campaign=sd_fs_sign_ups

 

*Pricing is at the sole discretion of the retailer and wholesaler

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[1] CGA by NielsenIQ, FS&L database, FS&L Britvic defined, Total Soft Drinks Britvic defined, Value Sales, MAT to 30.06.24

[2] CGA by NielsenIQ, FS&L database, FS&L Britvic defined, Total Cola Britvic defined, Value Sales, MAT to 30.06.24

[3] Nielsen IQ, Scantrack, Cola Category, Britvic Defined, Total GB. Total Convenience, Average Price per Sales Unit and Ltrs, Sales Value, Sales Units vs leading sull sugar cola brand. Data from w/e 22.04.23 to 31.08.24

[4] Booker & Bestway Website, Recommended Retail Price, Wholesale Price & POR vs leading full sugar cola brand. Data from w/e 22.04.23 to 31.08.24