Greggs experiences 11.3% increase in total sales for 2024

Reporting on its financial year, Greggs has announced that its total sales were up by 11.3% in 2024, with company-managed shop like-for-like sales up by 5.5%.

Furthermore, fourth quarter total sales were up by 7.7% when compared to 2023. While the company-managed shop like-for-like sales increased by 2.5%, reflecting a more subdued last quarter. 

Trading performance reflected a wellpublicised more challenging market backdrop in the second half of 2024. Lower consumer confidence impacted High Street footfall and industry-wide visits and expenditure. Against this challenging backdrop, Greggs maintained its market share of visits, including remaining customers' number one destination for breakfast, and controlled operational costs well.

In 2024, the brand opened 226 new stores, with 28 closures and 53 relocations, resulting in 145 net new shop openings. With 2,618 stores by the end of December 2024, the brand is in line with its target. 

For 2025, Greggs aims to keep up momentum with new stores, by aiming for 140-150 net openings, including 50 relocations. 

'Another year of good progress'

Speaking on the results, CEO, Roisin Currie, said: "2024 was another year of good progress by Greggs, with a record number of new shops opened and the £2 billion sales milestone surpassed. I'm proud of our teams who, day in and day out, do such a fantastic job for our customers.

"We enter 2025 with a strong pipeline of new shop opportunities, and we continue to broaden our menu and enhance our digital capabilities, whilst also developing our supply chain capacity to deliver our growth strategy. Whilst lower consumer confidence continues to impact High Street footfall and expenditure, our value-for-money offer and the quality of our freshly-prepared food and drink position us well to meet the headwinds we expect to see in the year ahead, and we remain confident in the significant long-term opportunity for growth."

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