Carlsberg completes Britvic acquisition

Carlsberg Britvic celebrates its official launch following the completion of the deal for Carlsberg Group to acquire Britvic plc.

Carlsberg Group has completed the acquisition of international soft drinks supplier Britvic plc, creating a single integrated beverage company. 

The business is now the largest multi-beverage supplier in the country, making the UK Carlsberg Group’s largest market by revenue worldwide.

Carlsberg first announced the recommended offer to acquire Britvic plc in July. With the transaction now complete, the merger will transport beer and soft drinks nationwide via a combined supply chain and distribution network. 

Carlsberg Britvic

Across soft drinks, beer, and cider, Carlsberg Britvic is home to many iconic and popular high street brands. Its compelling soft drinks range includes well-known names such as Pepsi MAX, 7UP, Tango, Robinsons, J2O and Fruit Shoot, through to fast-growing breakthrough brands including the plant-powered Plenish range and Jimmy’s Iced Coffee. These leading soft drinks brands will now sit alongside the Group’s flagship Carlsberg Danish Pilsner, as well as 1664, Birrificio Angelo Poretti and Brooklyn Brewery beers, as well as leading British ales such as Hobgoblin, Pedigree and Wainwright.

Accompanying the official launch, Carlsberg Britvic will be revealing its new corporate identity, which will be rolled out across the business as part of the integration of its operations in the UK.

Paul Davies, CEO of Carlsberg Britvic, said: “This is a historic moment for everyone across our unique combined multi beverage business, I am immensely proud to have the opportunity to lead this new company, featuring so many iconic brands and so many dedicated and talented people.  As we look to the future together, Carlsberg Britvic will demonstrate the important values that underpin our dedication to our customers, our consumers, our people and our planet.

“Carlsberg Britvic combines the fantastic qualities of both businesses and our shared ambition to grow the UK beverage category through our unique proposition across soft drinks, beer and cider. We are all eager to build a successful future together as we create new opportunities, integrate our operations and continue to deliver excellent choice, product quality and service to our customers.

“On behalf of everyone at Carlsberg Britvic, I would like to thank all those whose effort, commitment and passion have made today possible.”


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