On-the-go sales continue to decline in January

It marks an abrupt end to a strong period of trading for managed operators. January’s figure is the Tracker’s lowest since April 2024, and only the second month of negative trading since early 2022.
 
Sales in early January were restricted by a squeeze on consumers’ spending after Christmas and widespread participation in Dry January.

Footfall was also affected by Storm Éowyn, which kept people at home in many parts of the country over the last weekend of the month. The dip in sales comes as costs continue to rise for business groups — especially in labour, where National Insurance spending is set to increase substantially from April.
 
The Tracker — produced by CGA by NIQ in partnership with RSM UK — shows fractional growth of 0.6% in total sales, including at venues opened in the last 12 months. However, this is still below the UK’s rate of inflation of 3%, as measured by the Consumer Prices Index.
 
Restaurants fell 1.1% as some consumers restricted their meals out after the festive season. The on-the-go segment of the market dropped 4.8%.

London had a slightly tougher January than the rest of the country, the Tracker shows. Groups’ sales inside the M25 were down by 1.9% year-on-year, while venues beyond the M25 were 1.1% behind.

'Consumers remain hesitant'

Karl Chessell, director - hospitality operators and food, EMEA at CGA by NIQ, said: “After a happy Christmas for hospitality groups and their suppliers, trading came back down to earth with a bump in January.

"It shows many consumers remain hesitant about their spending, and while inflation has eased in some areas, business costs remain very high across the sector, and energy price rises and the government’s planned changes to National Insurance thresholds and rates could hardly be coming at a worse time. Hospitality’s outlook is positive in the long run, but it deserves much better support than it is currently getting.”

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