CHOPSTIX OPENS TWO NEW SITES AT SHOPPING OUTLETS IN A WEEK
The Chinese inspired QSR brand has announced two new site openings this month in Bridgend and South Normaton
Chinese inspired QSR brand Chopstix has continued on its programme of rapid expansion, with two new sites openings this month in Bridgend and South Normaton.
Both new stores are located in McArthurGlen Designer Outlets, following multimillion pound refurbishments to the food courts at both shopping centre destinations.
The new Bridgend site is now the biggest store in the Chopstix estate, at just under 4,000 square feet and it is the first store to feature the brand’s upgraded visual identity.
This flurry of openings is the latest step in a busy period of growth for Chopstix following investment from European quick service restaurant operator, QSRP last October.
Bridgend and South Normaton bring the total number of site openings for the brand up to four in 2025, following launches in White Rose Shopping Centre in Leeds and in the new Welcome Break Motorway Service Area in Rotherham earlier this year.
New visual identity
Alongside investment in new locations, Chopstix has also kicked off a visual identity upgrade for its stores. The Bridgend site is the first new concept store, rolling out with brand new visuals, store offerings including bottomless drinks and table service, and improved operational approaches. The new store concept will be implemented across all new Chopstix sites, while the brand has also started the process of identifying existing sites in its estate to undergo refurbishment.
Rob Burns, marketing director of Chopstix, commented: “We’re delighted to announce the opening of two new stores in the UK as we continue to accelerate site growth across the country.
With the roll out of our upgraded visual identity at our Bridgend site, this feels like a watershed moment for Chopstix. This new instore look and feel gives us real standout on high streets and in food courts, and speaks to the big bold positioning of the brand. This refreshed concept has set us up perfectly for our next stage of growth as we look to ramp up openings across the UK and in Europe.”
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