Leon and Heura support Pride
To celebrate the recent Pride in the UK celebration, Leon and Heura came together for their first joint campaign, Powered by Pride. The aim was to support displaced LGBTIQ+ people around the world.
For each sale of the Vegan Harissa Chick’n Wrap using a discount code, Heura donated £3 to the United Nations High Commissioner for Refugees (UNHCR) to support its work in protecting people who have been forced to flee their homes for being who they are or loving who they love. Customers could also choose to add their own donation to the charity when purchasing the wrap at any participating outlet.
“We were so thrilled with the positive response from UK consumers when we first launched Heura in Leon,” said Bernat Añaños, co-founder of Heura Foods. “We knew we had to leverage this momentum for good.
“While there is still a lot to be done, we greatly respect and admire the work UNHCR is doing to protect and serve displaced people within the community. We hope that Powered by Pride can act as a reminder that every action has the power to drive positive change.”
Glenn Edwards, managing director of Leon Restaurants, added: "We are proud to support Pride across the UK with our new plant-forward Harissa Chick'n Wrap, made using Heura’s Vegan Chicken. We look forward to Pride revellers getting the chance to try this summer menu dish while supporting a very worthy cause."