Chopstix hails success of new app

Chopstix Noodle Bar has reported remarkable take-up for its app, which has recorded more than 150,000 downloads in the six months since it launched.

The restaurant group, which is undergoing a period of rapid expansion having opened 26 sites last year, has hailed the fantastic return on investment delivered by its digital channels, with app users statistically spending £1 more per transaction than non-users. Spend from app users was markedly high in December 2022, delivering an 8% increase in average transaction value across the month, driven by a campaign encouraging consumers trade up to large box. 

This initial success of the app has prompted Chopstix to increase investment in its digital channels, to help further build the profile of the brand alongside the growth in footprint.

Rob Burns, marketing director for Chopstix, said: “We’re delighted by the reception that the Chopstix app has had. We were confident that it would be successful, as our customers have consistently demonstrated how keen they are to engage with the brand, but these download numbers have exceeded our expectations.

“It’s been exciting to see the impact the app has had, both in terms of growing the brand and in driving revenue. We’re expecting another year of significant expansion, and no doubt the Chopstix app will be a vital resource in building a loyal customer base across all new sites.”

Established in Camden Market in 2002, Chopstix is the largest Asian-Inspired restaurant brand in the UK, operating 90 sites nationwide.

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